With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. 1 flavored carbonated soft drink in the U.S. Join the conversation on Facebook, Twitter, and Instagram via and social channels.Ībout Mountain Dew MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. As legend has it, MTN DEW Sweet Lightning is exclusive at KFC because Sweet dedicated all his efforts to landing a meeting with the Colonel, matching his passion for perfect fried chicken with a passion for the perfect pairing. His quick-but-smooth disposition was inspired by Colonel Sanders' feisty personality and drive to sell his world-famous fried chicken.

The beverage joins a list of refreshing PepsiCo drinks already available at KFC.Ībout Sweet Sweet is a fictional brand character created to personify the Sweet Lightning beverage and appear in marketing efforts for the DEW exclusive. MTN Dew's Sweet Lightning™ will be on permanent pour at KFC locations nationwide. 'And like our world-famous fried chicken, Sweet Lightning will keep fans coming back for more.' 'With the addition of Sweet Lightning, we now have a drink that is as unique to KFC as the Colonel's secret blend of 11 herbs and spices,' said Andrea Zahumensky, chief marketing officer, KFC U.S.

Original Recipe is a KFC brand staple, and the innovation experts for each brand wanted to create a beverage that is as unique as the fried chicken it was created to complement. Sweet Lightning was developed in partnership with the food and beverage innovation experts at KFC and MTN DEW to create the perfect pairing for KFC's Original Recipe fried chicken. 'To come together on an exclusive product – Sweet Lightning – is a thrill, and we look forward to delighting our customers' taste buds and pushing the envelope on creativity.' 'Like KFC, MTN DEW is inspired by bold ideas and flavors, making this an authentic relationship from the start,' said Nicole Portwood, vice president of marketing, MTN DEW. For DEW, this is only the second time the brand has partnered with a quick-service restaurant – the first being the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago. MTN DEW Sweet Lightning is the first exclusive beverage to be offered at KFC. How did it go down? With a 'glass is always full' swagger, Sweet strolls into Colonel Sanders'office with his Southern charm and wins him over quicker than a bolt of lightning could strike! The Colonel and Sweet shook on it, agreeing that Sweet Lightning would not be served in any other restaurant, and one sweet deal was struck. He's the MTN DEW pitchman who is sweet, smooth and lightning-fast enough to become a mainstay at KFC, where the food is finger lickin' good.

A BOLD NEW BEVERAGE TO PAIR PERFECTLY WITH THE COLONEL'S 11 HERBS AND SPICES MTN DEW INTRODUCES SWEET LIGHTNING® AVAILABLE EXCLUSIVELY AT KFC U.S.

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